02.09.2005
Ricoh Asia Pacific Pte Ltd unveiled its new corporate logo today. This new logo symbolizes the Ricoh Group’s increased global presence.
The simple elegant design reflects Ricoh’s three core values:
1) Simplify knowledge creation, 2) Think solutions that fit, 3) Harmonise with the environment.
The rounded edges of the new logo were designed to express intelligence tempered by a friendly and human disposition. At the same time readability on a global scale is greatly enhanced.
Since 1986, when the current logo was in use, Ricoh has grown into a global leader in the office solutions business, especially after the advent of the networked digital era. As Ricoh approaches its 70th anniversary, in February 2006, the timing is perfect for an affirmation of Ricoh as a global brand.
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