| Ongoing maintenance and upkeep |
OpCo |
Central team |
| Responsibility for all microsites or landing pages separate to the main external facing Sitecore CMS website |
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| Responsibility for all externally hosted iframes or CRM forms hosted on Sitecore CMS websites |
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| Provide governance and responsibility for overall visual design and layout on the external Sitecore websites |
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| To both understand and implement the Ricoh Global Brand Guidelines across the external Sitecore websites |
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| Ensure that all external Sitecore websites are complaint to the latest web accessiblity guidelines at WCAG |
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| Availability to investigate and problem solve all technical issues raised by OpCos, raising tickets to our vendor if / when needed |
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| Creation and project management of Jira tickets with our vendor for the continual improvement of the APAC external Sitecore websites |
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| Testing and release responsibility for all vendor Jira tickets in regards to website enhancements or bug fixing |
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| Work closely with the Knowledge team to ensure a smooth technical implementation from the SSOPT to the external websites |
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| Provide guidance on web analytics (if required) as well as Goal tracking, Campaign tracking and Sitecore analytics for marketing teams |
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| OpCo to access their own Google Analytics platform for basic website analytics (Central team can assist if required) |
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| Website enhancement and future planning |
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| Help to plan APAC English language SEO strategies with Pure SEO agency, and roll out sucessful enhancements to the region |
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| Use of local agencies to help plan local language SEO strategies |
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| Explore continual improvements in regards to the User Experience of the websites, keeping abreast of the latest trends and modern web best practices |
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| Continual discussion with all OpCo's as to what is currently working and what is not working on the websites |
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| Work with the APAC Digital Marketing team to workshop, plan and install regional website Personas and Personalisation |
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| Work with OpCo stakesholders to launch Goal tracking and Engagement value tracking throughout regional websites |
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| Work with OpCo's to introduce Multivariate tracking on campaigns and landing pages to optimise website User Experience |
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| Provide ongoing training to OpCo's who require a CMS Author to build their own template-based designs and maintain their own site to an extent |
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| Leverage successful work created in RNZ / RAP and roll these Campaigns and changes out regionally |
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| Work closely with the Central team to plan upgrades and enhancements to all aspects of the website including Design, SEO and technical enhancements |
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| Content preparation and build |
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| Understand copy and image preparation optimised for digital platforms on the website |
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| Plan and create website-ready content; Insights and News articles, Products content and Support sections |
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| Provide guidance for OpCo's in terms of layout design, CMS technical abilities and website look and feel |
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| When required, attend meetings with OpCo stakeholders during the discovery phase for Campaign planning to advise, design and provide intelligence |
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| Organise initial Content Creation for campaigns and landing pages on the website, whether internally or through an agency before briefing the Central Team |
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| Ability to assist the OpCo with layout and wireframing, and occasionally can help with image preparation if necessary (but OpCo should not rely on this) |
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| Use professional copywriters or in-house staff to proof written content to check for both digital optimisation and inconsistencies / errors |
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| Use professional graphic designers to prepare complex imagery including iconography, infographics or campaign branding |
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| Provide technical guidance for OpCo's in terms of how to build and plan website materials and content with modern best practices |
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| Provide all final copy and imagery to spec and wireframes in a brief to the Central team through the Customer Service Portal |
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| Cover the cost of any extra development work which may be required from the brief |
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| Carefully consider whether any extra development costs should be incurred by the OpCo or submitted to RA |
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| Build all website content for OpCos who are not using a CMS author for all sections on the main external Sitecore websites |
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| Complete campaign projects within 3-10 working day period, depending on complexity of the project (briefs which require extra development work may take longer) |
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